College town, desert cold.
Tucson doesn’t really get snow like this. So we made our own — stitched into hoodies, dangling off saguaros, floating across ticket stubs and bike tracks that run from campus to every after-party apartment.
Feral luxury in a college town blizzard.
Wildcat Winter is a trickster brand built for University of Arizona fans who treat game day like a weird, beautiful ritual.
The trickster archetype.
Wildcat Winter is a trickster: a little feral, a little luxurious, always messing with what “college merch” is supposed to look like. More gallery wall than bookstore shelf.
Recurring motifs.
- Saguaro silhouettes wrapped in string lights.
- Desert critters in scarves and vintage Wildcat gear.
- Bike lanes as wayfinding systems through the site.
- Street signs as navigation: doors instead of dropdowns.
How to shop.
Treat each page like a different entrance into the same physical shop. Merch Alley is racks and stacks. Gallery Loop is the art on the walls. Story Corner is where someone in a hoodie tells you how the whole thing got started.